About Us The sales environment is often a very complex process.  This means the product solution is often conceptual in nature dealing with an intangible item, carries a high price tag (in excess of $100,000), requires multiple sales calls on a variety of levels and individuals within the buying organization, and the decision to buy is made by a senior executive.  The buying decision itself doesn't solve the core problem -- there is an implementation process for the solution that often requires 30 to 180 days or more to complete.  A high level of product knowledge and technical competence is required for sales representatives to be successful -- they need to understand the nature of the customer's problem in order to help them identify potential solutions. Over the years, we've worked with key industry leaders and many much smaller companies in a wide variety of industries.  We've distilled the knowledge gained from our customers down to the core concepts that can be learned and transferred to your people for best practices.  And our services are at a price smaller companies can afford. Don France The driving force of our company is the founder, Don France.  It is his vision and leadership that has led to the development of the training materials for professional sales people.  The material is based on his personal success and experience over the years.  Don has been a sales person, a manager, and a senior executive within the computer software and financial services industries.  He has walked in the shoes of the people who use the material on a daily basis.  Don is also the creative architect of the software products which have been designed to support and reinforce the core concepts in the training materials. All of our strategies and tactics are market tested... in real situations... with real customers.  Our products and services are constantly being evaluated for upgrades as the marketplace changes.  Our goal is to provide state-of-the-art effectiveness to help you improve the performance and focus of your front-line professionals!